The world of business and more recently e-commerce is one of the constant adaptations and necessary versatility. Within this everchanging marketplace, the rise of social media platforms stands out as a new and successful method to further promote your business. With the likes of Facebook, and Instagram now being so easily accessible for a universal audience and virtually in everyone’s cyberspace, it is easy to see with their usership why these platforms are a number one method to be utilized for e-commerce sales and business.
Whether your business produces products or provides services in Dubai, due to popularity and universality of Instagram’s 112.5 million users and its reputation as a leading social media platform, It is an affordable and efficient way to make your business more visible to your target market. Particularly in starting out, nearly every business in the U.A.E incorporates social media. It enables business owners to condense information which is more memorable, share examples, review and links websites that ultimately put personality behind business. Luckily, these platforms have worked wonders for the industries such as Real Estate and Tourism in Dubai, who heavily depends on these for its economy.
Furthermore, other popular platform such Facebook how has pages that are solely dedicated for e-commerce. On Instagram, it is called as ‘Shop Page’ and for Facebook, it is called ‘Market Place’. Here, however, is where it should be acknowledged that there are often fees to advertise on many social media platforms. Whilst there are companies in Dubai, that can assist you in doing so, a key disadvantage is the lack of guarantee whether your Business’s social media presence will be beneficial enough to still profit after deducting advertising fees. Here is where we can see a potential downside of having a specialist page for E-Commerce, as it can prove harder to stand out in a space concentrated on the same matters. However as with many issues in E-Commerce, this is ultimately a calculated risk. Nevertheless, even without explicit advertising there is nothing to stop you from using platforms like Instagram and Facebook to attempt to regulate traffic to your page and grow your clientele steadily.
It should be noted that another possible hurdle that one may face in using Social Media platforms to conduct, particularly E-Commerce Business, is that with a growing pool of Scam companies it can be perceived that not every consumer will trust as easily in Social Media businesses than face to face concrete ones. This can significantly reduce potential customers/consumers as if your Business has any minor faults that are recorded, they can ultimately be labelled as just another fake Business page. A good way to avoid this pitfall is by attaching links of trusted and verified websites such as Trustpilot to vouch for your Business’ credibility.
